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Smith is a full-stack developer with a background in finance and banking, bringing a builder's instinct for applying modern software to industries that traditional tech has largely overlooked. Noticus reflects that same throughline — making formal legal recourse fast, affordable, and accessible in a market where it has historically required time, money, and connections most people don't have.

Beyond Noticus, Smith is the founder of Convergly, an AI-powered association management platform, and AuditPulse, an AI-powered internal audit fintech tool. Across all three ventures, the pattern is consistent: identifying industries still underserved by purpose-built digital tools, and building AI-driven software to close that gap.

Cynthia is the legal brain behind Noticus, ensuring every demand letter issued on the platform is grounded in sound Kenyan law and backed by the full weight of a registered advocate's practice. As Managing Partner at CKN Advocates LLP, Noticus's partner law firm, she brings deep litigation experience and regulatory credibility to a platform built to make formal legal recourse fast and accessible for everyday Kenyans and businesses.

Her practice spans Corporate & Commercial law, Debt Collection, Labour Law, and Banking & Finance — areas that map directly onto the disputes Noticus helps clients resolve. Cynthia is also the founder of CKN Civis Africa, and has been recognized among The Lawyer Africa's Top 100 Litigation Lawyers of 2026. She is also a Blue Economy Advocate and a Certified Professional Mediator, bringing an added dimension of negotiated, out-of-court resolution to disputes that might otherwise escalate unnecessarily.

At Noticus, Cynthia oversees the legal review and advocate sign-off on every letter category — ensuring accuracy, enforceability, and professional accountability behind each document issued.